Our Research Themes Understanding Consumers
The Understanding Consumers research planning group brings together academics with interests in risky behaviours (e.g., smoking), sustainable consumption, consumer attitudes to climate change and communication, community engagement, branding, profile/persona marketing, consumer decision-making and the impact of social norms on individual decisions, the impact of emotions on (in)action, discrimination behaviours, and the ethics of business practices and their effects on consumers. The group combines expertise in a number of methodologies including qualitative research (interviews, focus groups), surveys, quantitative modelling, field experiments and ethnography. We organise various events to reflect our research in this area including the memorable Consumer Research Summit that was held at Bangor. See our past events for more details.
Our group members include:
- Dr Sara Parry
- Dr Sonya Hanna
- Dr Beata Kupiec Teahan
- Mr Carl Mather
- Dr Elizabeth Heyworth-Thomas
- Dr Graeme Pearce
- Dr Charlotte Rimmer
- Dr Georgina Smith
- Dr Steffan Thomas
To view a list of PhD projects we have an interest in supervising please visit our PhD course page.
Our Research Themes Tourism, destinations, and place engagement
The Tourism, destinations, and place engagement research planning group aims to develop research in wider topics related to tourism, destinations, and places. Adopting a multidisciplinary approach, the group analyses the tourism sector, place branding, and destination management and marketing employing both quantitative and qualitative research methods. Tourism is characterised by the existence of an abundance of data, which, if properly edited and analysed, can extend theoretical knowledge, and offer managerial implications to tourism businesses. Consequently, the group focuses on tourism analytics. The group also places particular attention to sustainability, including the economic and sociocultural sustainability of both tourism development and place identity and branding.
Our group members include:
External Member
Dr Nam Dang
Read about one of our research projects.
To view a list of PhD projects we have an interest in supervising please visit our PhD course page.
Our Research Themes Organisational behaviour
The Organisational behaviour research planning group contributes to existing and new knowledge creation in the following research fields: HRM, SME鈥檚 internationalisation, innovation, entrepreneurial behaviour, CSR, sustainability, stakeholder engagement, and sustainable supply chain management. The group adopts various methodological approaches to include ethnography, action research, case study and forecast modelling.
Our group members include:
To view a list of PhD projects we have an interest in supervising please visit our PhD course page.
