Rhagolwg
Proffil
Un ffordd neu鈥檙 llall, mae fy niddordebau ymchwil yn troi o amgylch hysbysebu. Mae gennyf ddiddordeb arbennig yn yr effeithiau newydd y mae cyfryngau wedi鈥檜 rhwydweithio鈥檔 eu cael ar hysbysebu yn gyffredinol. Mae鈥檙 rhain yn eang iawn, ond hyd yma mae fy ngwaith yn y maes hwn wedi ymdrin 芒 deall cysylltiadau wedi鈥檜 personoli a rhai autopoietig gyda systemau hysbysebu; goblygiadau hysbysebu digidol i breifatrwydd; diwylliannau firaol a hysbysebu; moeseg, cyfraith a rheoleiddio hysbysebu digidol; a swyddogaeth creadigrwydd mewn hysbysebu. Mae gennyf ddiddordeb mewn goruchwylio myfyrwyr sydd eisiau gwneud ymchwil ym meysydd hysbysebu, creadigrwydd, diwylliant digidol, cyfryngau digidol neu breifatrwydd.
Cyn dod i Brifysgol Bangor, b没m mewn swyddi darlithio ym Mhrifysgol Bournemouth a Phrifysgol y Celfyddydau Llundain (LCC).
Diddordebau ymchwil allweddeiriau
Hysbysebu, a-signification, autopoiesis, biob诺er, creadigrwydd, seiberneteg, dataveillance, cyfraith a rheoliadau hysbysebu digidol, diwylliannau鈥檙 cyfryngau, gwleidyddiaeth rwydwaith, ffenomenoleg, preifatrwydd, diwylliant firaol.
Gwybodaeth Cyswllt
Enw: Dr Andrew McStay
Swydd: Uwch Ddarlithydd mewn Diwylliant y Cyfryngau
E-bost: mcstay@bangor.ac.uk
贵蹿么苍: +44 01248 382740
听
Addysgu ac Arolygiaeth
Dyletswyddau Dysgu Presennol
Cyrsiau Israddedig
Media Culture (Year 1)
Introduction to Media (Year 1)
Cultural Economy of the Media (Year 2)
Research and Methods (Year 3)
Cyfleoedd Project 脭l-radd
Proposals for PhD-level projects in the areas of emotions and technology, digital advertising, digital media, science and techbnology studies, data ethics and听privacy all welcome.
Cyhoeddiadau
2024
- Cyhoeddwyd
McStay, A. & Bakir, V., 15 Hyd 2024, Routledge Handbook of the Influence Industry..
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., Andres, F., Bakir, V., Bland, B., Laffer, A., Li, P. & Shimo, S., 28 Awst 2024, IEEE.
Allbwn ymchwil: Cyfraniad arall 鈥� Cyfraniad Arall 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A. & Bakir, V., 15 Hyd 2024, Routledge Handbook of the Influence Industry..
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Bakir, V. & McStay, A., 13 Rhag 2024, IEEE Standards White Paper, Electronic ISBN:979-8-8557-1563-7.
Allbwn ymchwil: Cyfraniad at gyhoeddiad arbenigol 鈥� Erthygl - Cyhoeddwyd
Bakir, V., Laffer, A., McStay, A., Miranda, D. & Urquhart, L., 7 Meh 2024, Yn: Frontiers in Sociology. 9, 1339834.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 27 Gorff 2024, Yn: Ethics and Information Technology. 26, 48.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid
2023
- Cyhoeddwyd
McStay, A., 22 Tach 2023, Oxford: OUP.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A. & Bakir, V., 14 Tach 2023, Handbook of Critical Studies of Artificial Intelligence. Edward Elgar, t. 656-669
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid - E-gyhoeddi cyn argraffu
Bakir, V., Laffer, A. & McStay, A., 12 Awst 2023, (E-gyhoeddi cyn argraffu) Yn: AI & Society.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Bakir, V., Laffer, A. & McStay, A., 3 Gorff 2023, Yn: Surveillance and Society. 21, 2
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Bakir, V. & McStay, A., 17 Ion 2023, Palgrave Macmillan. 280 t.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr - Cyhoeddwyd
McStay, A., Tach 2023, Yn: AI and Ethics. 3, 4, t. 1433-1445 13 t.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 25 Hyd 2023, Yn: Philosophy & Technology. 36, 4 t., 72.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 2 Maw 2023, Yn: Philosophy & Technology. 36, 1, 26 t., 13.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid
2022
- Cyhoeddwyd
McStay, A., 2022, Education Data Futures. 5RightsFoundation
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A. & Urquhart, L., Medi 2022, Yn: International Review of Law, Computers & Technology. 36, 3, t. 470-493 24 t.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Bakir, V. & McStay, A., 12 Hyd 2022, 7 t. UK Parliament.
Allbwn ymchwil: Cyfraniad arall 鈥� Cyfraniad Arall
2021
- Cyhoeddwyd
McStay, A., Rhag 2021, Yn: Philosophy & Technology. 34, 4, t. 1781-1802
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A. & Rosner, G., 15 Maw 2021, Yn: Big Data and Society. 8, 1, 16 t.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid
2020
- Cyhoeddwyd
Bakir, V. & McStay, A., 21 Ion 2020, UK Parliament, (APPG on Electoral Campaigning Transparency).
Allbwn ymchwil: Papur gweithio 鈥� Papur Gwaith - Cyhoeddwyd
McStay, A., 2020, Yn: Big Data and Society. 7, 1, 12 t.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A. & Bakir, V., 3 Medi 2020, Affective Politics of Digital Media: Propaganda by Other Means. Boler, M. & Davis, E. (gol.). Routledge, t. 263-279
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid
2019
- Cyhoeddwyd
Bakir, V. & McStay, A., 1 Rhag 2019, UK Parliament.
Allbwn ymchwil: Papur gweithio 鈥� Papur Gwaith - Cyhoeddwyd
Bakir, V. & McStay, A., 2019, UK Parliament, (DCMS).
Allbwn ymchwil: Papur gweithio 鈥� Papur Gwaith - Cyhoeddwyd
McStay, A., 6 Tach 2019, Yn: Learning, Media and Technology. 45, 3, t. 270-283
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A. & Urquhart, L., 7 Hyd 2019, Yn: First Monday. 24, 10
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid
2018
- Cyhoeddwyd
McStay, A., 9 Meh 2018, SAGE Publications Ltd. 248 t.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Bakir, V. & McStay, A., 2018, Yn: Digital Journalism. 6, 2, t. 154-175
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 18 Maw 2018, The Advertising Handbook. Hardy, J., Powell, H. & Macrury, I. (gol.). 4th gol. Routledge, t. 88-101
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod - Cyhoeddwyd
Bakir, V. & McStay, A., 22 Maw 2018, 9 t. London : UK Parliament.
Allbwn ymchwil: Cyfraniad arall 鈥� Cyfraniad Arall
2017
- Cyhoeddwyd
McStay, A., 31 Gorff 2017, Yn: Conscious Cities Journal. 3
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Bakir, V. & McStay, A., 1 Mai 2017, 3 t.
Allbwn ymchwil: Cyfraniad arall 鈥� Cyfraniad Arall - Cyhoeddwyd
Bakir, V., Feilzer, M. & McStay, A., 15 Maw 2017, Yn: Big Data and Society. 4, 1, t. 1-5
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 10 Ebr 2017, Commercial communication in the digital age 鈥� information or disinformation? . Siegert, G., Rimscha, M. B. & Grubenmann, S. (gol.). Mouton de Gruyter, t. 143-159 (Age of Access? Grundfragen der Informationsgesellschaft).
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 6 Ebr 2017, 1 gol. London: SAGE Publications Ltd. 224 t.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Bakir, V. & McStay, A., 1 Meh 2017, Political Studies Association.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Adoddiad Arall
2016
- Cyhoeddwyd
McStay, A., 14 Hyd 2016, 2nd, revised gol. Palgrave. 221 t.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 23 Tach 2016, Yn: Big Data and Society. 3, 2, t. 1-11 11 t.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 10 Tach 2016, Explorations in Critical Studies of Advertising. Hamilton, J., Bodle, R. & Korin, E. (gol.). New York: Routledge, t. 235 247 t. (Routledge Research in Cultural and Media Studies).
Allbwn ymchwil: Pennod mewn Llyfr/Adroddiad/Trafodion Cynhadledd 鈥� Pennod 鈥� adolygiad gan gymheiriaid
2015
- Cyhoeddwyd
Bakir, V. & McStay, A., 1 Rhag 2015, Yn: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, t. 25-38
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Bakir, V. & McStay, A., 2015, Yn: Ethical Space: The International Journal of Communication Ethics. 12, 3/4, t. 25-38
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 6 Ion 2015.
Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur - Cyhoeddwyd
McStay, A., 22 Meh 2015.
Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur - Cyhoeddwyd
Bakir, V. & McStay, A., 18 Meh 2015.
Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur - Cyhoeddwyd
McStay, A., 10 Medi 2015.
Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur - Cyhoeddwyd
Bakir, V. & McStay, A., 4 Gorff 2015.
Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur - Cyhoeddwyd
McStay, A., 24 Mai 2015.
Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur - Cyhoeddwyd
Bakir, V. & McStay, A., Tach 2015, 23 t.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Adoddiad Arall - Cyhoeddwyd
McStay, A., 24 Chwef 2015.
Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur
2014
- Cyhoeddwyd
McStay, A., 14 Meh 2014, Peter Lang.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr
2013
- Cyhoeddwyd
McStay, A., 17 Mai 2013, Routledge.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr - Cyhoeddwyd
Bakir, V., McStay, A. & Feilzer, M. Y., 1 Tach 2013.
Allbwn ymchwil: Cyfraniad at gynhadledd 鈥� Papur
2012
- Cyhoeddwyd
McStay, A., 30 Medi 2012, Yn: New media and society.
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
Long, P., Wall, T., Bakir, V. & McStay, A., 26 Gorff 2012, Pearson Education.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr
2011
- Cyhoeddwyd
McStay, A., 1 Ion 2011, Yn: Surveillance and Society. 8, 3, t. 310-322
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid - Cyhoeddwyd
McStay, A., 1 Ion 2011, Continuum.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr
2010
- Cyhoeddwyd
McStay, A., 1 Ion 2010, Yn: Qualitative Report. 15, 1, t. 37-58
Allbwn ymchwil: Cyfraniad at gyfnodolyn 鈥� Erthygl 鈥� adolygiad gan gymheiriaid
2009
- Cyhoeddwyd
McStay, A., 1 Ion 2009, Palgrave.
Allbwn ymchwil: Llyfr/Adroddiad 鈥� Llyfr
Gweithgareddau
2025
Invited to participate in Insafe/Inhope Joint Training Meeting, Amsterdam, The Netherlands. Annual meeting of 200 regulators and Childrens鈥� AI Safety officers from 30 European countries
19 Maw 2025 鈥� 20 Maw 2025
Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Cyfraniad at waith pwyllgorau a gweithgorau cenedlaethol neu ryngwladol (Cyflwynydd)
2023
Call to discuss effectiveness and methods with a generative AI company working in film and entertainment. They sought me out as a result of Emotional AI book and wider work. I will be advising their work in this are and asked to review their systems for ethical harm.
2023 鈫�
Cysylltau:
Invited to Belfast for a DSIT closed event to advise on Metaverse technology, ethical implications and what constitutes good governance.
Invited due to 2 published papers on the Metaverse (one on governance and the other synthetic personalities)
2023 鈫�
Gweithgaredd: Ymgynghoriad (Ymgynghorydd)Online call with Plaid Cymru and Welsh Gov' about harms of generative AI and what can be done. Hosted by M-Sparc: https://www.linkedin.com/feed/update/urn:li:activity:7077260946762526721/
2023
Cysylltau:
2023
Gweithgaredd: Ymgynghoriad (Ymgynghorydd)
2022
False information proliferates online, despite years of multi-stakeholder efforts to quell it. In September 2022, Vian Bakir (Prof. of Journalism & PolComms, SHiLSS) and Andrew McStay (Prof. of Digital Life, SHiLSS) were invited by the UK Parliament鈥檚 Online Harms and Disinformation Sub-Committee to provide evidence to their Inquiry into Misinformation and Trusted Voices. They addressed one of the Inquiry鈥檚 questions: namely: Is the provision of authoritative information responsive enough to meet the challenge of misinformation that is spread on social media? Now published, one of their conclusions is that rather than having to make difficult content moderation decisions about what is true and false on the fly and at scale, it may be better to ensure that digital platforms鈥� algorithms optimise emotions for social good rather than just for the platform and its advertisers鈥� profit. What this social good optimisation would look like is worthy of further study, but they posit that this would likely involve dialling down the platform鈥檚 emotional contagion, and engagement, of users.
14 Medi 2022 鈥� 14 Hyd 2022
Cysylltau:
In collaboration with North Wales Police (NWP), this project will identify and explore with police, civic and public stakeholders the benefits, challenges and ethical concerns raised through the police use of new computational technologies in policing, notably those involving claims to detect and predict criminality through risk-modelling and those based on Intelligent Facial Recognition.
Funding awarded through the 91精品黑料吃瓜 Innovation and Impact Award (Research Wales Innovation Funding). Value = 拢44,239
1 Ebr 2022 鈥� 31 Maw 2023
Gweithgaredd: Arall (Cyfrannwr)With funding and separate collaboration from from Welsh Government, I am leading on a project to research develop AI Ethics recommendations for Welsh industry/public sector.
2022 鈫�
Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o gr诺p neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)I am a member of the Advisory Board of PATH-AI: Mapping an Intercultural Path to Privacy, Agency and Trust in Human-AI Ecosystems. This project is a collaboration between The Alan Turing Institute and the University of Edinburgh in the UK, and RIKEN in Japan, running from January 2020 until December 2022.
2022 鈫�
Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Aelodaeth o banel neu bwyllgor adolygu cymheiriaid (Cyfrannwr)Information Commissioner鈥檚 Office Technology Advisory Panel (TAP).
2022 鈫�
Gweithgaredd: Aelodaeth o fwrdd (Cadeirydd)Talk for Serbia tech industry on data ethics and emotional AI.
Abstract: This talk will consider changing governance of AI. Now with hitherto unseen attention from policymakers, emotion recognition is high on legal and data protection agendas. To explore contemporary progression from values to governance, McStay will provide historical context to the technologies, insight on societal attitudes, progressing to highlight key legal changes, ethical weaknesses, and remedies.
2022
Cysylltau:
Co-hosted by Department for Media, Culture & Sport (UK Government), Queens University (Belfast), and Manchester University Metropolitan.
2022
Gweithgaredd: Sgwrs wadd (Siaradwr)Membership of World Wide Web Consortium (W3C) Metaverse Interoperability Group
2022 鈫�
Cysylltau:
2021
Engagement/advising industry based on research published in Emotional AI and multiple papers.
Tach 2021
Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o gr诺p neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)Advising DCMS (Department of Culture Media and Sport) in post-Brexit data policy, esp. regarding biometrics and facial recognition
Tach 2021
Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o gr诺p neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)Roundtable on problems and realising the benefits of processing children鈥檚 education data (led by Baroness Kidron). I advised on biometrics in education and schools.
Hyd 2021
Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o gr诺p neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)Ada Lovelace/RCA workshop on responsible and ethical AI. Decided nature of next round of AHRC AI funding.
Meh 2021
Gweithgaredd: Cymryd rhan mewn gweithdy, seminar, cwrs Academaidd (Siaradwr)14 Mai 2021
Cysylltau:
Book launch and panel discussion
23 Ebr 2021 鈥� 28 Ebr 2021
Cysylltau:
40 page Interim Report on progress on Innovate UK research project and insights for Cufflink to feed into design of their app. (In kind consultancy)
21 Ion 2021
Gweithgaredd: Ymgynghoriad (Ymgynghorydd)I advise on AI ethics, esp. face recognition technologies
2021 鈥� 2022
Gweithgaredd: Mathau o Fusnes a Chymuned - Aelodaeth o gr诺p neu banel cynghori/polisi cyhoeddus/llywodraeth (Cyfrannwr)
2020
Invited written submission (Aug 2020) to the Victoria Parliament (Australia) Electoral Matters Committee鈥檚 Inquiry into the Impact of Social Media on Elections and Electoral Administration. Informed the Inquiry's Final Report's findings and recommendations (Sep 2021).
24 Awst 2020 鈥� 20 Medi 2021
Cysylltau:
keynote
9 Gorff 2020 鈥� 10 Gorff 2020
Cysylltau:
Evidence and recommendations published in the report, Digital Technology and the Resurrection of Trust, published by the House of Lords Select Committee on Democracy and Digital Technologies.
To prevent further harm, our evidence recommends greater transparency of digital campaigns, better media literacy for voters, and self-reflection by political campaigners on things like the informativeness and civility of their own campaign.
Building on such evidence, the House of Lords鈥� report makes an urgent case for reform of electoral law as well as our overwhelming need to become a digitally literate society.
29 Meh 2020
Cysylltau:
Briefing Paper for All Party Parliamentary Group on Electoral Campaigning Transparency.
20 Ebr 2020
Gweithgaredd: Arall (Cyfrannwr)Briefing Paper for All Party Parliamentary Group on Electoral Campaigning Transparency.
10 Ebr 2020
Gweithgaredd: Arall (Cyfrannwr)
2019
Funded by Economic & Social Research Council - Arts & Humanities Research Council - UK-Japan Social Sciences & Humanities Connections grant
1 Tach 2019
Cysylltau:
Multi-Stakeholder (government, NGO, company, regulator), multi-disciplinary (media, journalism, law, criminology, Ai ethics, robotics, big data) workshop to discuss UK-Japan elements of emotional AI
9 Medi 2019
Cysylltau:
Based on our synthesis of research from academia, investigative journalism and regulatory and political inquiries, we find:
- Extensive use of deception and emotion in campaigning for the 2016 鈥楤rexit鈥� referendum.
- Techniques for targeting citizens with emotive and deceptive information have intensified in terms of granularity of targeting; and remain hidden from the view of the wider community or nation.
- False messages prompt reactions of fear, disgust and surprise, and have a propensity towards recirculation online.
To address this, we recommend:
- That there be incentives for digital political campaigners to act ethically, and for their behaviour to be critically and regularly reflected upon by society.
- Specifically, we recommend the institution of publicly available self-evaluations by all political campaign groups post-elections to: Summarise which audiences were targeted, and with what success; Reflect upon which aspects of the campaign most succeeded in mobilising voters (e.g. specific adverts, messages, themes, memes); Reflect upon whether the campaign gave voters enough information with which to make an informed choice on which to base their electoral decision (i.e. was information true, complete, undistorted and relevant?); Reflect upon to what extent the campaign was civil.
- We further recommend that this self-reporting be incentivised via: An independent panel (of diverse stakeholders, including fact-checkers, academics, and campaigners from opposing sides) to verify, and critically comment upon, the self-evaluations; A kite-mark system to brand the veracity and civility of the campaigning; Ensuring that this is covered by the media, post-election, and that the analysis is available online in a public archive.
2 Awst 2019
Gweithgaredd: Mathau o waith ymgysylltu 芒'r cyhoedd a gwaith maes - Erthygl neu gyfranogiad yn y cyfryngau (Cyfrannwr)The UK Parliament's Digital, Culture, Media and Sport Committee launched the Reality TV inquiry in May 2019 following events leading up to the decision to axe The Jeremy Kyle Show. It is considering the duty of care offered by broadcasters and programme makers to participants of reality TV shows.听
The Network for Media & Persuasive Communication submitted written evidence focusing on DCMS' question:听What is the future for reality TV of this kind? How does it听accord with our understanding of, and evolving attitudes to, mental health?
The submission听offers听a cautionary note on a likely future of听reality听media -听where听the media industry听makes use of data听about emotions听to听add new layers of engagement听through听鈥渆motional AI鈥�.听This听emotional AI听entails听affective computing and AI techniques听that听read and react to emotions through text, voice, computer vision and biometric sensing.听While听usage of听emotional AI听has scope to enhance experience of media,听there is scope听for abuse听when competing for audience attention, engagement听and advertising revenue.
The submission recommends that:
- Regulators and policymakers are suitably aware of media and technological trends described in this document: namely,听the potential dangers of a media environment in which emotion is quantified and utilised by the media industry.
-听Media companies and home technology providers understand that regulators and policymakers are aware of these developments and are willing听to regulate if听there is听misuse,or听if听individual, collective or technological vulnerabilities (such as lack of awareness of 鈥渃onsent鈥� to domestic profiling)听are exploited.
-听There听is听further engagement with academics and other specialists on these questions.
1 Meh 2019 鈥� 1 Medi 2019
Cysylltau:
The study ( Disinformation and propaganda 鈥� impact on the functioning of the rule of law in the EU and its Member States) was commissioned by the European Parliament's Policy Department for Citizen's Rights and Constitutional Affairs. It assesses the impact of disinformation and strategic political propaganda disseminated through social media sites.
The report references McStay and Bakir's work several times, and discusses it in the text, citing the definition of fake news proposed by McStay and Bakir in 2018.
28 Chwef 2019
Gweithgaredd: Arall (Cyfrannwr)
2018
Invited to a conference on Regulating Digital Campaigning: What is to be Done? in Portcullis House, Lodnon. The conference programme has been devised in collaboration with the Cabinet Office, Electoral Commission, and Information Commissioner鈥檚 Office, and the conference is hosted by the DCMS Select Committee.
29 Tach 2018
Gweithgaredd: Mathau o waith ymgysylltu 芒'r cyhoedd a gwaith maes - Darlith/trafodaeth/seminar gyhoeddus (Cyfranogwr)Grant reviewer.
16 Tach 2018
Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Aelodaeth o banel neu bwyllgor adolygu cymheiriaid (Adolygydd)Invited to co-produce a white paper to shape the European Commission鈥檚 (EC) research agenda on the Internet's Impact on Echo Chambers, Fake News and Populism. This will assist the EC to define a future work programme of research within the H2020 framework and FP9. hTrough regular consultation across 2018, this generated a report on sociotechnical implications of the Internet related to the impact of closed communities and misinformation and makes recommendations to address specific challenges.
Edited by Steve Taylor, Brian Pickering, Paul Grace, Michael Boniface -University of Southampton IT Innovation Centre, UK
1 Chwef 2018 鈥� 25 Hyd 2018
Cysylltau:
2017
Invited Speaker: House of Commons, London. Fake News & Digital Advertising. Branded Content Network (AHRC-funded). (Public Talk 鈥� approx. 30 people)
We presented on the fake news phenomenon as part of an invited panel.
It received media coverage from trade press.
25 Ebr 2017
Cysylltau:
3 x 3000 words reports - Bakir and McStay (MPC), and Bakir et al
1 report for MECCSA
1 blog for PSA Political Insight
2 talks to COmmsCymru
1 Ebr 2017 鈥� 29 Tach 2017
Cysylltau:
Gillian Jein hosted the round table discussion which launched the interactive, generative exhibition, Veillance. The roundtable included project team members. Artist Ronan Devlin, Academics Prof. Vian Bakir and Prof. Andy McStay, Technician Carwyn Edwards.
24 Chwef 2017
Cysylltau:
Gweithgaredd: Cyflwyniad llafar (Siaradwr)Generative Exhibition - White Box, Pontio
24 Chwef 2017 鈥� 12 Maw 2017
Cysylltau:
2016
Membership of AHRC peer review college
18 Tach 2016
Gweithgaredd: Mathau o waith ymgysylltu academaidd allanol - Aelodaeth o banel neu bwyllgor adolygu cymheiriaid (Aelod)
Projectau
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01/11/2023 鈥� 30/06/2025 (Wrthi'n gweithredu)
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01/02/2022 鈥� 01/08/2022 (Wedi gorffen)
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01/07/2020 鈥� 01/08/2022 (Wedi gorffen)
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01/01/2020 鈥� 31/10/2024 (Wedi gorffen)
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01/07/2019 鈥� 14/12/2020 (Wedi gorffen)
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10/01/2019 鈥� 25/06/2020 (Wedi gorffen)
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01/09/2015 鈥� 21/09/2017 (Wedi gorffen)
Gwybodaeth Arall
Gwobrau Addysgu
- 拢500 Gwobr Addysgu a Dysgu (2008) gan HEFCE/TQEF i gydnabod rhagoriaeth mewn cefnogi addysgu a dysgu.听听听听听听听听听听听听听听听听听听听听听听听听听听
- 拢500 Gwobr Addysgu a Dysgu (2007) gan HEFCE/TQEF i gydnabod rhagoriaeth mewn cefnogi addysgu a dysgu.听听听听听听听听听听听听听听听听听听听听听听听听听听
Aelodaeth o Gyrff Proffesiynol
Rwy鈥檔 aelod o鈥檙 Association of Internet Researchers AOIR ac o MeCCSA.